What do I take away from Vino2010 after a few days of digesting the event? A lot of great wine, of course, the chance to meet several amazingly smart and interesting people, and, of course, even more questions. One thing is clear, this is a moment of great opportunity for winemakers and wine lovers to connect. I found out today that my decidedly un-fancy local supermarket, C-Town, is using social media to communicate with its customers—anyone with a product to sell ignores this at its own peril.
