Steve Raye

Steve Raye is a principal at Brand Action Team, an Avon, CT-based marketing consulting company specializing in helping exporters bring their brands to the U.S. market. With a particular interest in online wine marketing, Steve has developed an expertise in social media marketing and other online programs to grow brand awareness, consumer engagement and sales. Steve is a frequent speaker at industry conferences in the US and around the world, is regular guest lecturer at American International College and writes a popular industry insider blog. Steve began his career in the industry with Heublein, a predecessor to Diageo, managing brands including Smirnoff and Finlandia. For the past ten years he has specialized in developing innovative digital initiatives for export wine brands and country wine trade boards. Current clients include the Austrian Wine Marketing Board, All About Greek Wine, Vinkara, and Canei. In coordination with MHW and Next Level Marketing, Steve and Brand Action Team are the organizers of the U.S. Drinks Conference, a seminar held annually in London and New York to educate suppliers on the unique requirements of marketing European brands in the American market. Steve is a graduate of Cornell University where he majored in Communication Arts.